A leading global BPO offering customer support and back-office services wanted to expand its client base while streamlining its RFP process. Their sales efforts were split between prospecting and responding to bids, creating inefficiency and missed opportunities. They needed a dual strategy that combined outbound lead generation with structured RFP management to build a consistent, high-value pipeline.
Fragmented focus between new business development and RFP responses.
Limited internal coordination between sales and operations teams.
Missed follow-up opportunities on qualified leads.
Lack of visibility into active RFP pipelines and timelines.
Designed an integrated growth program combining outbound and RFP workflows.
Dedicated two business development reps for continuous lead generation.
Built a live tracking system for RFPs, vendor status, and bid outcomes.
Provided regular performance reviews to optimize outreach and submissions.
Within 240 days, the leading BPO achieved a sustainable growth rhythm that connected new outreach opportunities with structured RFP wins. The integration of both programs allowed their sales and operations teams to scale efficiently and close deals faster.
