A specialized collections BPO supporting financial institutions and healthcare providers sought to expand its client base in the United States. Known for its high compliance standards and effective recovery strategies, the company wanted to modernize its outreach process, connect with more decision makers, and build a consistent, scalable pipeline to drive predictable revenue.
Limited visibility in key financial and healthcare markets.
Overreliance on cold outreach with low engagement rates.
No internal system for consistent lead generation.
Missed opportunities in mid-market and enterprise segments.
Developed a focused lead generation program managed by a small dedicated team.
Built targeted prospect lists using intent data and industry insights.
Launched personalized outreach campaigns to operations and finance executives.
Implemented structured follow-ups to convert interest into qualified meetings.
Over a 190-day program, RevGen Genius delivered measurable revenue impact through a steady flow of qualified opportunities. The collections BPO built a repeatable system for lead generation, expanded its client base, and increased visibility in new sectors.
